The business of fashion has become tremendously exciting because its highly challenging. You have to keep on innovating," Safinaz says with absolute clarity. But along with their sense of evolution, its also their attitude that has dictated their success. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Rich getting richer. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. She started working when she turned 19 and married her high school sweetheart 15 years ago. Sana Safinaz is part of SSFR (PVT.) Thats rare in the cut throat industry she operates in. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. You get in there; you bounce off them because they have different ideas. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. It is so liberating. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. More and more girls now want to do something of their own and put their education to use. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. This is standard practice. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. We need to delegate and have younger people work with us. Retail is a very tough business and it will take a long time to become solid. Save my name, email, and website in this browser for the next time I comment. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. What part of your business excites you the most? Worrying about what others are doing will never take you anywhere, Sehr proclaims. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. We have entered the next level with prt and are investing in the product and the brand. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. There are always projects, opportunities. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. I am the face of bridal. . Included on the apparel side is the brands latest venture in retail. If you can dream it, you can do it.. A: After prt are you contemplating another big project? It was like climbing a mountain. She is one of the top make-up artists in town and it is not surprising why! After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. SM: Look at the number of Fashion Weeks taking place every year. "One of the recipes for success is failure as well," Sana is honest to admit. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Thats why Sana Safinaz today has a very young dynamic.". Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. They wont. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. My husband is my backbone and lets me be the person that I am, she says. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Especially for girls in this misogynistic society. She strongly believes that whatever happens, happens for a reason. Its pretty hard to stop.. From my mother to my sisters and my cousins, everyone has been doing great things. The statement was published at Sana Safinaz's official Instagram handle. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. They took the concept of designer lawn to another level. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. . But the industry has won accolades and made fashion shine. In fact she entered this field because of her own skin troubles. What went wrong and how can I correct it? Sana handles prt entirely on her own. Anugerah. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. They have become huge! With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. You need to keep focusing on taking it forward. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. "Our first ever show was a disaster; I remember Safinaz cried after it. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. She is taking care of other peoples wellbeing and saving lives. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Binas Miracle Moment was the first time she saw her name on a billboard. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. In Pakistan, any business owner could actually run an IDP camp I think! For example, our new muslin line is only distributed through our stores. What is important for her is to strive for progress and not perfection. May be they will in future. Abroad retail is massive. We were two recently married society girls and people sort of felt sorry for us because we worked. Sana and Safinaz are the most non-political and pleasant people in the field. We started with light evening wear and it snowballed; the vision came in the last 10 years. SM: We are excellent multi-taskers. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Such a time too, passes.. In our society a lot of women depend on their families for little things that provide them happiness. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Lawn Royals: Sana and Safinaz. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. But after becoming a mother my perception of life has changed. By the time her results came, she had gotten married and soon had a child. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. You cant make this work alone; its not possible. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. Fashion is one of the few thriving businesses in Pakistan. We started retail, not knowing a thing about it. Sometimes getting it all done is really hard. We are a tiny business, for me it felt super uber cool to have my name up there. Your children are your extension, something tangible that you leave behind in the world. It was then that we started to think about doing lawn on our own. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. SH: This happens. That way she wont have to compromise. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 So, you know, everything excites you.". As a woman you have more responsibility of raising your kids well even if the father is very involved. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. SANA HASHWANI: We love both the business and the design aspect. However, the company was nationalised in 1973. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Sana Hashwani. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. Best is to accept, go with the flow and breathe. Very admirable ladies.have created millions of jobs. @F. Shah I guess they design for the niche, not for general public. We design and run bridal entirely on our own. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. Now, the only important thing for girls is not just looking good and getting married. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Iqraa has her mother to thank for making her the enterprising person she is today. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. They respect me a lot., For this young artist, financial independence is of utmost importance. Its cheaper than lawn, so we will hit another dynamic in the population. "Were a population of 210 million people, you will all find your niche. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Strength, talent, efficiency and usefulness matter. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . I design lawn entirely on my own. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. "For me it used to be lawn," replies Safinaz. Honey, India need not copy you. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. You take a motif, you merge and change and take ownership of it. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. Its something that makes her day. She was in a relationship with a man named Ismail Khan. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. Salih Kalangan Umat Dunia. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. Sana Khan with Melvin Louis. The point is to keep moving forward and not letting difficult situations to pull you down. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. Its something we have to change. SH: This is the thing with age. When you have that kind of commitment, your product is naturally much better. I have very problematic skin and taught myself to cover up. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. ""One of the recipes for success is failure as well," Sana is honest to admit. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. On this Wikipedia the language links are at the top of the page across from the article title. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. We broke into different avenues and levels which is why we sustained our position.". SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. A large family; 4 siblings, very hands on parents and a lot of love that goes around. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. It has become her family and where she draws her strength from. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. LIMITED. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. To a certain extent this is what we are doing with retail. Sana Khan with Vishal Karwal. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. They are starting to believe in our brand. This is what inspires us the most. It is evident that self-care is a high priority in her life. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. The statement came a day after . You have entered an incorrect email address! If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. She did not have a plan B for her career and the only option she had was to switch to commerce. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. This is how fashion creates jobs. Every woman should have the ability to support herself if she chooses to. Elite people with excellent financial resources making products for elite. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? SH: I dont know. The passing percentage was 1% and Shagufta managed to get through it in 4 years. Again it was not a big vision; we said lets start this and see where it goes. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Being human, she obviously gets tired and drained out. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. We have a full return policy, which is something new in Pakistan. But Im not. We are like pit-bulls - we hang in there and push ourselves. We were just numb; we were just doing what we were doing. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. What is the use of it? Her weekends were taken up by jewelry and allocating enough time to it was challenging. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. According to her, hard work and dedication always pay off. ", "It excites us, we love it," Sana is quick to respond. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . LIMITED. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. They both broke up in 2020. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. A: So the brand is very much associated with the two of you? "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Failure has come many times. The field comprised of only a handful of women at that time. March on, Ladies! Fashion never stops. Karachista is Pakistan's top news, entertainment, music fashion website. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. At the end of the day when I go home, I am motivated and excited to see them, she explains. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. When I moved to New York, something about Pakistan kept calling me back. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. The mall has something for everyone, young or old. "That was my baby. A: What are the main challenges for fashion as an industry? I come from a family of very hardworking women. The day they published their 100th issue was a major miracle moment for her. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Came straight home into quarantine as any responsible adult who has travelled abroad should do. Sana and I have no knowledge of retail; we are learning day to day. [7] Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. KARACHI: In an exclusive interview with . A: How did you start? The three of us sit together and we trust Mohsin because of the youth factor. Her salon is her second home and a safe zen place for her clients. SH: And a very exciting one. And be the first to get updates on discounts, contests, products & promotions! We outgrew them. You need a strong and independent team with retail knowledge. Currently Im working as COO of AKU hospital, clinical labs and outreach services. In lawn you can take a legal route because theres too much money involved. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. The ministry set trade schools in the right areas, where eager girls would come to learn. It was crass. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. It was especially important for her considering both her areas of work are very different from each other. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. I dont even have words for how good they are. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. "Ready to wear bridals is not a new concept but its new for us," Sana explains. @thuglife No. I miss you.. News Desk. They have to be quite serious, have to be more composed, and not kid around. During college, I earned my own pocket money working in the kitchen, alumni house or the library. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. It was her fault she was in this situation and it was time to make amends. Running a business in Pakistan is a challenge in itself. She had learnt her lesson. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. I also do wall art, pen and ink drawings, and have also done a few low key shows. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? I consider myself a work in progress. Sanas journey began as a student in New York. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Due to her versatile nature she is well known among her fans across the country. We started retail, not knowing a thing about it. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is.
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